I got a great response from marketing expert Carol White after I sent my last newsletter. Here’s whatshe had to say:
An example would be if your memoir revolves around your grandmother who was an avid quilter and lived in Manzanita, Oregon, and you got swept up in searching for a shipwreck off the coast while visiting her, you would have three groups who might be interested in your book–people who live along the Oregon coast, quilters, and people interested in shipwrecks. If you’ve done a good job of developing the story with these specifics of time and place, you’ll have a good start on likely places to market your book, along with a regular fan base.
Carol White is a now-retired writer and book marketing expert. Her book, “Live Your Road Trip Dream” won a number of awards and was a highly successful, independently published book. www.carolwhitemarketing.com/blog